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Cambridge Analytics and Facebook, the value of your data

Hina Pandya photo
Hina PandyaLondon, UK
Cambridge Analytics and Facebook, the value of your data
The information Commissioner Elizabeth Denham has got her warrant to go into Cambridge Analytica. Facebook's Mark Zuckerberg is about to address his staff. Mozilla just dropped all advertising on Facebook. Will citizens finally recognise the value of their data?

This week’s revelations about the methods of Cambridge Analytica via the whistle-blower, Christopher Wylie, interviewed by Byline’s CEO Peter Jukes, earlier this week at the Frontline club and Channel 4’s undercover investigative reporting confirm what this column, Edward Snowden and others have been saying for years, and what many others have suspected.

Channel 4’s, vital reportage showed the duplicity of Alexander Nix and others discussing how they can use data to delve into the mind of the ordinary citizen to play on their fears and manipulate them to direct them into a course of action in the polling booths or even to direct them to avoid voting altogether.

From the Trump election to the Brexit referendum, the Kenyan election to the Nigerian was allegedly manipulated with these underhanded data techniques, all gathered through Facebook’s seemingly innocuous quizzes.

A ‘fun’ aspect of Facebook attracted millions of people to do these quizzes which required you to allow the app to gather your data and sometimes the data of your Facebook friends, which for many include family.

From this information it’s been said by developers, that the information gathered can gain more insight into a persons personality and mind-set than the person themselves or even their partner.

However apologetic Facebook may be, Mark Zuckerberg has yet to face the media, and will face his staff at a ‘Town Hall’ today.

The revelation of this has hopefully concerned enough people and encouraged many to change their Facebook data to protect their privacy finally, some including businesses* are advocating the total boycott of Facebook and deleting accounts.

From this information it’s been said by developers, that the information gathered can gain more insight into a persons personality and mind-set than the person themselves or even their partner.

Privacy must stay a big part of keeping democracy safe; freedom from manipulation and propaganda

Hence, we shouldn’t be so quick to be okay with the police and related bodies through the Investigatory Powers Bill which passed last July, to go through all our data and personal details.
Data is a huge part of our lives, no question, our phones can hold our entire lives and personalities, the value of your personal information has been proven to win elections for the commissioning candidate, that’s not democracy, that’s manipulation.
Privacy must stay a big part of keeping democracy safe; freedom from manipulation and propaganda. We need to keep up the pressure, as people begin to understand the ramifications of this sort of use of our data one can only hope that they will be more careful and new rules and laws will be made and met.

In the last hour the Information Commissioner, Elizabeth Denham who has previously said “we should all be shocked and deeply concerned” is inside the offices of Cambridge Analytica tonight, after a Judge finally issued the warrant, no doubt will learn much more.

This story is continuing and developing, we will all be watching.


*Biolink.Tech
, a tech company developing private and personal AI products said " It’s not about a third party being able to acquire people’s data. It’s obvious that this is happening, and by many third parties that we’re not even aware of yet! But meddling with elections, referendums and messing with people’s minds is unacceptable. The real problem is the amount of power Facebook has on people and the amount of damage Facebook can have on free governments.

#Edward Snowden, #Cambridge Analytica, #Facebook, #Elizabeth Denham, #Byline Festival, #Whistleblower, #Christopher Wylie, #Biolink.tech, #Channel 4, #Frontline Club, #data, #privacy and data, #Mark Zuckerberg, #Trump Election, #Brexit

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